Melanie Deziel
Truthful Stories: The 5 Keys to Create Compelling Content
About the speaker Melanie Deziel
Brand Content Consultant, Speaker and Educator, Melanie is one of world's leading experts on native advertizing. Melanie Deziel has collaborated with Times's T Brand Studio, HuffPost Partner Studio, and Time Inc's portfolio of 35+ media properties, in addition to educating marketers worldwide thanks to her frequent speaking gigs and her newsletter "The Overlap League".
About the talk
The best brand content is up to journalistic standards. Melanie's speech, using TRUTH as an acronym, shares the five keys that brand storytellers and content marketers should keep in mind when creating content that convinces users.
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