Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and
tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Lexi tackles the implications technology brings about in the marketing industry, along with the critical question: How do we implement this technology in our day-to-day work? She also advises on designing and executing impactful campaigns, and techniques for using SEO metrics in PR strategies.