Press Centre: News and Brand Guidelines

Expansión

The Inbounder: build a new code (Spanish)

Special coverage of The Inbounder Global Conference 2018 (4 pages).

Puro Marketing

Big Data implies the end of mass communications (Spanish)

The Chronicle of Day Two at The Inbounder

The Inbounder 2018: Digital Marketing Trends for Successful Business (English)

The main highlights and insights from the 2018 event.

Expansión

In Search of the 4.0 professional, the best ally in reducing unemployment (Spanish)

Report on the qualities and attitudes that marketing professionals should have in the digital age.

Radio Intereconomía

Interview with Gianluca Fiorelli about Inbound Marketing (Spanish)

Gianluca Fiorelli visited Intereconomia Radio in order to speak about Inobund Marketing and how it affects directly in companies sales.

Expansión

‘Overkill Marketing’ has Lost its Impact in the Digital Era (Spanish)

The new trend that is driving businesses to success is called Inbound Marketing. Giorgio Ascolese, CEO of We Are Marketing, gives his point of view about the impact of digitalisation on marketing techniques focused on improving companies’ profits.

El Economista

Implementing Digital Marketing Can Be More Complicated for SMEs than in Large Companies (Spanish)

The creator of The Inbounder, Gianluca Fiorelli, gave an interview to El Economista newspaper where he explains the important role Digital Marketing is playing nowadays and will play in the future. (pg. 28)

Expansion.com

“Digital Marketing that Doesn’t Help Increase Revenues is Just Smoke and Mirrors” (Spanish)

Giorgio Ascolese, CEO of WAM was interviewed by Expansion.com. He explained his strategic vision about the main role Digital Marketing must play in the strategy of any company that is focused on growth and results.