Joanna Lord
How to Build a World-Class Marketing Organisation
About the speaker Joanna Lord
Joanna is CMO at ClassPass and, in the past, VP of Marketing at Porch. CMO at BigDoor Inc. and VP of Growth Marketing at Moz.
Blogger for Entrepreneur, MarketingLand and JoannaLord.com, Joanna is among the most brilliant minds in everything about Brand Marketing and Growth Hacking.
About the talk
Joanna explains how to build a successful marketing team from how to organise the department, hire new team members, train them, and inspire them. She also goes over some famous success stories from large firms that have invested in this formula.
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