Purna Virji
2018: A New Search Marketing Odyssey
About the speaker Purna Virji
Purna Virji, Senior Manager of Global Engagement at Microsoft and the most influential PPC expert in the world accordingly to PPCHero, also is one of the main experts and evangelizers of Voice Search.
About the talk
Purna analyses new opportunities and functions in Search thanks to Artificial Intelligence, and how to optimise information about your brand to provide more information to people interested in it through digital assistants, bots, and voice search. Additionally, she gives some advice about different options to influence consumer behaviour.
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