Ashley Friedlein is one of the most influential and connected figures in digital and marketing.
He is the author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.
Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally at Econsultancy, Ably, Cranberry Panda, Age UK and Government Digital Service.
The new technologies that have come onto the scene have drastically altered the environment where marketing professionals operate. Nonetheless, the way marketing gets taught in academia has stayed the same. Ashley presents a new unifying framework for the discipline.