Mauro A. Fuentes Álvarez
How to Skip the Algorithms Creating Time Relevant Content
About the speaker Mauro A. Fuentes Álvarez
The talents of Mauro A. Fuentes Álvarez, previously Director of Social Media & Innovation at Ogilvy Public Relations (Ogilvy & Mather Group Spain) and, now, Social Media Marketing Director at El Corte Inglés: Management of online communication projects, creation and implementation of online reputation projects, online crisis management, brand positioning, increased sales through the use of social media as a channel of communication and customer support, and creating Social CRM Channels.
About the talk
Mauro explains how to fight social algorithms that award personalisation and newness and make it harder for brands to be organically visible to their followers by the day.
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