EUROPE'S MUST-ATTENDDIGITAL MARKETINGCONFERENCE

April 25th - 26th 2018, Madrid
why attend?

The actionable digital marketing conference struck back with plenty of ideas, tactics and tips for making your company stand out.

2

days of actionable digital marketing

1300

international attendees

18

hours of the latest in innovation

28

Global experts

The Speakers

Worldwide expert overload alert!

No conference can offer you such a list of globally renowned digital marketing experts at one event.

Aleyda Solís

International SEO & ASO Consultant at Orainti

Aleyda Solís

Aleyda Solís is an international SEO consultant – a service she provides through her company Orainti – as well as a blogger (Search Engine Land, State of Digital and Moz). She is also a conference speaker on online marketing. She is included in the Forbes list as one of ten digital marketing specialists to follow in 2015 and has over ten years’ experience in search engine positioning projects in European, North American and Latin-American companies.

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Bas van den Beld

Founder of Stateofdigital.com and Speak With Persuasion

Bas van den Beld

An Online Marketing Strategist, expert and influencer on the Internet, Social Media Marketing, and Search Marketing, he is the founder and owner of Stateofdigital.com and the founder of Speak with Persuasion. Bas is also an online marketing consultant, conference speaker, and trainer.

Bas has been awarded as EU Search Personality in 2015 and as the Best European Search Blog at the 2012 EU Search Awards, and works as an online marketing consultant, trainer and conference speaker.

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Gianluca Fiorelli

SEO Consultant

Gianluca Fiorelli

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then has been offering his services as an independent consultant.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media.

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Joanna Lord

CMO at ClassPass

Joanna Lord

Joanna is CMO at ClassPass and, in the past, VP of Marketing at Porch. CMO at BigDoor Inc. and VP of Growth Marketing at Moz.

Blogger for Entrepreneur, MarketingLand and JoannaLord.com, Joanna is among the most brilliant minds in everything about Brand Marketing and Growth Hacking.

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Marcus Tandler

Co-Founder and General Manager of Ryte

Marcus Tandler

SEO Consultant. Co-Founder and General Manager of Ryte – a SaaS tech start-up. Marcus Tandler has won several prizes and turned Ryte into one of the 100 most innovative companies throughout Germany and the global MarTech scene.

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Rand Fishkin

Founder of SparkToro, Author of Lost and Founder

Rand Fishkin

Co-Founder at Moz and Inbound.org, Founder of SparkToro, and Author of Lost and Founder. Rand Fishkin is passionate about content, SEO, social media, marketing and innovation.

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Ricardo Tayar

Founding Partner of Flat 101

Ricardo Tayar

Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.

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Samantha Noble

CEO at Biddable Moments

Samantha Noble

Samantha Noble, former Marketing Director at Koozai, recently founded her own PPC Marketing Agency: Biddable Moments.

Sam, then, is also Founder of Digitalfemales, Chief Editor at Stateofdigital and judge in the #SearchAwards. International conference speaker.

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Valentina Falcinelli

CEO of Pennamontata

Valentina Falcinelli

CEO of Pennamontata. Content designer & strategist, copywriter. Valentina Falcinelli also provides training for companies and copywriters.

Valentina at The Inbounder 2016

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Wil Reynolds

CEO of Seer

Wil Reynolds

CEO of Seer. Wil Reynolds currently fulfils the role of Strategy Director, focussing on the identification of industry innovations and strategy development. Prior to his current post, Wil held the position of SEO Director.

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Jono Alderson

SEO Expert at Yoast BV

Jono Alderson

Jono is a well-known and respected figure in the digital marketing industry and, after few years working at LinkDex and Distilled, is now SEO Expert at Yoast BV.

He's previously worked with startups, household brands, FTSE 100 companies and global businesses, working on everything from 'big picture' strategic decisions to the nitty-gritty tactical level detail.

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Russell McAthy

CEO of Cubed

Russell McAthy

Russell McAthy is the CEO of Cubed, a platform that allows a new approach to understand marketing effectiveness.
Russell is one of the leading experts in Analytics, which he always present as a toolset for actionable strategies and tactics.

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Purna Virji

Senior Manager of Global Engagement at Microsoft

Purna Virji

Purna Virji, Senior Manager of Global Engagement at Microsoft and the most influential PPC expert in the world accordingly to PPCHero, also is one of the main experts and evangelizers of Voice Search.

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Melanie Deziel

Brand Content Consultant, Speaker and Educator.

Melanie Deziel

Brand Content Consultant, Speaker and Educator, Melanie is one of world's leading experts on native advertizing. Melanie Deziel has collaborated with Times's T Brand Studio, HuffPost Partner Studio, and Time Inc's portfolio of 35+ media properties, in addition to educating marketers worldwide thanks to her frequent speaking gigs and her newsletter "The Overlap League".

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Mike King

Managing Director at iPullRank

Mike King

Managing Director at iPullRank, Mike defines himself as Marketing Technologist and he is globally recognized as the expert to follow when it comes to Technical SEO, and how to take advantage of the opportunities that technology offers us to get the best results in Search Marketing.

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Lindsay Wassell

CEO & Digital Marketing Consultant at Keyphraseology

Lindsay Wassell

CEO & Digital Marketing Consultant at Keyphraseology with 15+ years of SEO experience and a passion for small business and Online Reputation Management.

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Lexi Mills

Managing Partner at Shift6

Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and
tactical level.   Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

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Jon Myers

Chief Growth Officer - DeepCrawl

Jon Myers

Jon is an experienced senior leader with over 19 years’ experience within the Digital and Search Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo! and more recently the Ad Technology space as VP and MD EMEA of Marin Software and now DeepCrawl.

Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry.

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Cyrus Shepard

Founder of Fazillion Media

Cyrus Shepard

SEO, online marketer, content publisher, speaker, and writer… Cyrus Shepard is one of the best known and respected digital marketers.

Former Leading SEO at Moz, Cyrus is the founder of Fazillion Media, a boutique digital marketing that offers its consulting service to some of the most relevant Fortune 500 business companies and some of the most interesting startups in the USA and around the world.

Witty and with a deep knowledge also in product development and marketing, Cyrus loves building successful consumer websites, online commerce, search engine marketing (SEM), content marketing, product development and companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. 

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Talia Wolf

Founder and Chief Optimiser at GetUplift

Talia Wolf

As founder and chief optimiser at GetUplift, Talia uses emotion, customer-centric research, and persuasive design to generate more revenues, leads, and sales for businesses. 

Recently listed as one of the most influential experts in conversion optimisation, Talia is a conversion optimisation specialist, trainer and keynote speaker who’s taught on stages such as Google, MozCon, Unbounce, GMIC, Search Love and much more.

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Oli Gardner

Unbounce Co-founder

Oli Gardner

Oli Gardner is the co-founder of Unbounce and one of the leading Marketing & Conversion Optimization Experts.

A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

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Peep Laja

Founder at CXL and CXL Institute

Peep Laja

Peep Laja is the founder of ConversionXL and CXL Institute, training marketers in all things data-driven, and running one of the world's most popular data-driven marketing blogs.

His specialty is conversion optimisation - helping companies get more revenue from their website. He has the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate. 

Peep was voted as the most influential conversion rate optimization expert in 2015.

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Cindy Krum

CEO at MobileMoxie LLC

Cindy Krum

Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC).
 
She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing, and international SEO. 

Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

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Krista Seiden

Analytics Advocate at Google

Krista Seiden

Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more.

Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.

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Alba Vargas Jiménez

Head of Scalability at WAM - We Are Marketing

Alba Vargas Jiménez

Alba Vargas has recently joined WAM - We Are Marketing as Head of Scalability, after having worked at Hubspot as Inbound Channel Consultant.

Expert in everything Inbound Marketing, Alba also has a personal website specialized in Inbound Marketing for Small to Medium Business Companies: Pyme Inbound.

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Mauro A. Fuentes Álvarez

Social Media Director at El Corte Inglés

Mauro A. Fuentes Álvarez

The talents of Mauro A. Fuentes Álvarez, previously Director of Social Media & Innovation at Ogilvy Public Relations (Ogilvy & Mather Group Spain) and, now, Social Media Marketing Director at El Corte Inglés: Management of online communication projects, creation and implementation of online reputation projects, online crisis management, brand positioning, increased sales through the use of social media as a channel of communication and customer support, and creating Social CRM Channels.

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Ashley Friedlein

Founder of eConsultancy & Chairman of Ably

Ashley Friedlein

Ashley Friedlein is one of the most influential and connected figures in digital and marketing.

He is the author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice. 

Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally at Econsultancy, Ably, Cranberry Panda, Age UK and Government Digital Service.

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Daryn Smith

Co-Founder of MPULL & CMO at WAM - We Are Marketing

Daryn Smith

Daryn is the Co-Founder and Director of MPULL, a customer journey agency based in Cape Town and Johannesburg. MPULL works with direct brands, but has partnerships with over 60 international agencies.

In addition, he is Chief Marketing Officer (CMO) at We Are Marketing. He is a specialist in Inbound Marketing and his work in this digital marketing consultancy focuses on producing the best customer-centric digital strategies.

Some of Daryn's specialities include Brand Management, Web Development and Computer Science.

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Agenda 2018

Two days of advanced sessions about the digital marketing of today and tomorrow.

All speaker sessions were held in English with simultaneous translation to Spanish.

08:00 - 09:00
Registration and welcome coffee
09:00 - 09:10
Jon Myers
Presentation
09:10 - 09:40
Gianluca Fiorelli
Imago mundi – The Present and Future of Visual Search and Marketing
09:40 - 10:20
Aleyda Solís
SEO Project Management for Successful Processes
10:20 - 10:50
Alba Vargas & Daryn Smith
Going Beyond Digital Marketing to Make Your Business Grow
10:50 - 11:20
Melanie Deziel
TRUTHful Stories: The 5 Keys to Compelling Brand Content
11:20 - 11:50
Coffee Break
11:50 - 12:30
Marcus Tandler
SEO Will Never die!
12:30 - 13:00
Bas van den Beld
Fake News: Why We Believe Them and Why They Are a Marketing Thing
13:00 - 13:30
Talia Wolf
How to Create Experiences People Love to Convert with
13:30 - 14:00
Ricardo Tayar
It’s a Long Way to the Top if you Wanna Rock ‘n’ Roll: Main Drivers & How Conversion Works in Different Markets
14:00 - 15:30
Lunch Break
15:30 - 16:00
Cindy Krum
Mobile Search is The New Normal
16:00 - 16:30
Jono Alderson
Digital Marketing Is Dead: Survival Tips For What Comes Next
16:30 - 17:00
Coffee Break
17:00 - 17:30
Valentina Falcinelli
Tone of Voice. A Ton of Tips
17:30 - 18:00
Samantha Noble
Paid Media Strategies to Target Customers Throughout the Marketing Funnel
18:00 - 18:40
Krista Seiden
Measurement for Growth
18:40 - 18:45
Jon Myers
Closing
08:00 - 09:00
Registration
09:00 - 09:10
Cyrus Shepard
Presentation
09:10 - 09:40
Lexi Mills
Digital Storytelling and the Future of Marketing
09:40 - 10:20
Ashley Friedlein
M3 (Modern Marketing Model)
10:20 - 10:50
Russell McAthy
Consumer not Customer, Value not Revenue, Actions not Numbers
10:50 - 11:30
Purna Virji
2018: A New Search Marketing Odyssey
11:30 - 12:00
Coffee Break
12:00 - 12:30
Mike King
What to Do When Everything Goes Wrong
12:30 - 13:00
Peep Laja
Get More Wins: Repeatable Patterns in Conversion Optimisation
13:00 - 13:30
Lindsay Wassell
ORM - How To Do Online Reputation Management in the Fake News Era
13:30 - 14:00
Mauro A. Fuentes
Fight With Algorithms With Relevant Content Over Time
14:00 - 15:20
Lunch Break
15:20 - 16:00
Oli Gardner
Content Marketing is Broken and Only Your M.O.M. Can Save You
16:00 - 16:40
Wil Reynolds
Excel is for Losers, Go Big Data or Go Home
16:40 - 17:10
Coffee Break
17:10 - 17:50
Joanna Lord
What Makes a Great Marketing Team
17:50 - 18:30
Rand Fishkin
Search Marketing's Evolution: 2018 and Beyond
18:30 - 18:35
Cyrus Shepard
Closing
18:35 - 21:00
Afterwork
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