We brought you closer to Digital Marketing by bringing these speakers with us to your city.
Gianluca Fiorelli
SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then has been offering his services as an independent consultant.
His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media.
Joantxo Llantada
Joantxo Llantada is the Marketing and Innovation Coordinator at the Valencia Tourist Board. He is a lecturer in the Tourism Business Management Programme at IE Business School. He is a member of the European team of experts in the United Kingdom Digital Tourism Think Tank in Partnership with Yahoo International and promotes the group for refection, trend identification and innovation Travel Think Tank nationally. A member of the scientific committee of the International Federation for Information Technologies in Travel and Tourism IFITT/ENTER 2014
Fátima Martinez
Among the most considered Social Media experts in Spain, Fàtima is Executive Director at Social Media Fidelity Management, professor at Google Actívate, Chamber of Madrid and Director of the Course of Strategy and Community Management at CESMA Business School.
Fatima is also note for her blogs "Con Tu Negocio" for Movistar and "Luces y Sombras de las Marcas".
3 HOURS, DIFFERENT CITIES, A LOT OF CONTENT/ Come to the events that will be happening in different cities around Europe, the USA and LATAM.
DISCOVER
Come and discover the possibilities of inbound marketing from experts in marketing and SEO such as Joantxo Llantada or Gianluca Fiorelli. We will talk about how this discipline has evolved thanks to the digital sector and pinpoint the latest trends.
LEARN
Do you know your buyer personas? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms and with Isaac Vidal and Enrique Barcos explore TOFU, MOFU and BOFU in depth.
MEASURE
We will analyse the results of real inbound marketing cases using tools such as Hubspot. Before winding up, the speakers will resolve your queries during the question session.