Videos arrow rightFill 1 Analytics arrow rightFill 1 What is Growth Marketing? Measurement for Growth

Krista Seiden

What is Growth Marketing? Measurement for Growth

Unlock talk for Free for a limited time
About the speaker Krista Seiden

Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more.

Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.

About the talk

Growth marketing causes an uproar, but what is it? In her speech, Krista goes over what growth marketing consists of, the importance of analytics and product development. She also talks about why it's important, how we can apply it, and most of all, how measurement drives growth.  

play2play2 TEASER
durationduration 0.17
locklock INTERVIEW: Krista Seiden at The Inbounder 2018
durationduration 4.2