Krista Seiden

Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more.

Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.

Growth marketing causes an uproar, but what is it? In her speech, Krista goes over what growth marketing consists of, the importance of analytics and product development. She also talks about why it's important, how we can apply it, and most of all, how measurement drives growth.