Russell McAthy
Consumer not Customer, Value not Revenue, Actions not Numbers
About the speaker Russell McAthy
Russell McAthy is the CEO of Cubed, a platform that allows a new approach to understand marketing effectiveness.
Russell is one of the leading experts in Analytics, which he always present as a toolset for actionable strategies and tactics.
About the talk
In this talk, Russell breaks down how to analyse the conversion of your visits, and gives examples of the main commercialisation channels (PPC, SEO, Display, Affiliates, and Social), so you know how you should change your marketing strategies. He also explains what makes up Future Customer Value (™).
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