Gianluca Fiorelli
The Present and Future of Visual Search and Marketing - Imago Mundi
SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then has been offering his services as an independent consultant.
His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media.
In his talk, Gianluca Fiorelli analyses how Machine Learning and image recognition have evolved to allow companies and marketing professionals to take full advantage of Visual Search. Visual Search affords them the chance not only to increase website traffic but to also create new business opportunities and get to more users from the "Instagram Generation."