Oli Gardner is the co-founder of Unbounce and one of the leading Marketing & Conversion Optimization Experts.
A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Using his data-driven philosophy, Oli thas taken a million little pieces of data from poorly-made landing pages, to reverse-engineer the perfect one. In this talk, he walks through the entire process with examples. This logic leads to the idea of Attention-Driven Design, marrying the insights from data with the design aesthetic to create the landing page that will ensure more conversions.