The 5 benefits of attending conferences

by Natalia Bergareche

Discover the latest trends in your sector, get the most out of networking, meet influencers in person and much more. There are many ways to boost your business by attending conferences.

According to Stanford Research Institute, the success of a company's business depends on 2 factors: 12.5% depends on the knowledge and experience of the main manager and employees, and 87.5% is based on the ability to relate to people, internally and externally.

Aspects such as networking and the efficient management of contacts are essential tools for companies to evolve in today’s modern business world.

Therefore, conferences are important, specialised professional events to help grow businesses through connecting with industry peers, as well as potential and current customers.

Below, we offer you 5 benefits of attending conferences:


1. Discover the latest trends in your sector

Conferences address the main issues and provide in-depth industry news that is relevant to your sector. As an assistant, you will benefit from comprehensive knowledge about the latest news in your industry; where the trends will go and how to adapt to them in the future.


2. Meet the best influencers

High level events usually have an agenda filled with highly prestigious national and international speakers. By attending these events, you will meet these industry influencers and learn from their recommendations first-hand.

3. Gain irreplaceable knowledge and apply it to your business

Once you have listened to all the presentations, you will have imperative information about all the latest industry developments and professional tips on how to face new challenges. It is also a great opportunity to learn how to apply these strategies to your business.

4. Know what your competitors are doing and how to set your company apart

It’s very common for conferences to cover the success stories and the strategies that have led to company growth; in addition, different tips on how to grow are often discussed and analysed. Therefore, you learn what competitor companies are doing and how you can implement these techniques in your business to set you apart from your competitors.

5. Take networking opportunities to gain new customers

Events usually include a dedicated time for networking, which attendees can take advantage of to create a connection with other professionals in the industry and to renew contact with those they already know. This is a great opportunity to generate leads and new potential customers for your business; as well as turn current customers into brand ambassadors and increase customer loyalty.


Image: Aleyda Solis, during his presentation at The Inbounder Global Conference 2016. Source: We Are Marketing


If you are a professional in the digital marketing sector then a must-attend conference is The Inbounder Global Conference 2018. The event is held in Europe and will take place on 25th and 26th of April at Palacio Municipal de Congresos in Madrid.

Almost thirty international keynote speakers will attend the event to talk about the latest in SEO, Content Marketing, Social Media, CRO and everything else related to digital marketing. It’s an excellent opportunity to learn from the best in the industry and get exposed to the latest techniques that will help you stand out from your competitors.


Natalia Bergareche
Head of Corporate
Keep me updated
Subscribe to our newsletter to receive all the news for the next The Inbounder event.