The Inbounder World Tour New York: Final Thoughts

by Gianluca Fiorelli

Leading thought leaders close out the digital marketing event of the year, The Inbounder New York, where like-minded professionals gathered for a day of networking, learning and conversation.

The third stop on The Inbounder World Tour launched this past Monday, May 22 at the Microsoft Technology Center where more than 160 digital marketing professionals gathered for the one-day event to share best practices and engage with nine of the strongest industry experts.


Each speaker focused on different digital marketing trends, sharing the latest and greatest updates – providing an overload of useful, tactical information.  



In case you couldn’t make it, here’s a brief recap of The Inbounder New York:


Cyrus Shepard, Founder of Fazillion and MC extraordinaire kicked-off the day introducing Melanie Deziel, a leading brand content consultant, speaker and educator.


Melanie shared her tips for “thinking like a journalist” and how to use them to improve your content, reminding marketers – and brands - that their existence isn’t news worthy, if you want to get your content into the world, do something!


Think Like a Journalist. Tips For Improving Your Content Marketing by Melanie Deziel at The Inbounder New York from We Are Marketing


Next up Mike King, Managing Director at iPullRank broke down the basics of machine learning for marketers, sharing his insights on the future of robots and the role they will eventually come to play within our industry.


Machine Learning for Marketers by Mike King at The Inbounder New York from We Are Marketing


CEO & Digital Marketing Consultant at Keyphraseology, Lindsay Wassell dropped some local search knowledge, reminding us that SEO is far more than just brick-and-mortar shops and ecommerce, it’s about finding and playing on local advantages.


Rediscovering the Power Of Local Search by Lindsay Wassell at The Inbounder New York from We Are Marketing


Ricardo Tayar, Founding Partner of Flat 101 and leading European UX expert, spoke on digital analytics and UX – reminding attendees that even if you have a well-designed interface it doesn’t mean people use it the right way. Marketers need to understand how to accurately measure the user experience.


Digital Analytics and UX: how to really measure the User Experience by Ricardo Tayar at The Inbounder New York. from We Are Marketing


Managing Director at Marquis and Communications and Consulting VP at Manyminds North America, Lexi Mills, discussed PR SEO tactics that work with AI and Online Filter Bubbles and how to appeal to journalists with “clickbaity headlines.”


Lexi Mills PR SEO tactics that work with ai online filter bubbles from We Are Marketing


Tom Critchlow, freelance strategy consultant Freelance Strategy Consultant & former PMM Special Projects at Google, highlighted the different characteristics and processes to keep in mind when building the perfect content team.  



The founder of “The Inbounder,” Gianluca Fiorelli, went through Google’s recent acquisitions over the past years to provide a better understanding and prediction of what will happen to AI, chatbots, vocal search, images & video, local and geolocal, data set and entity search, among others.  



Purna Virji, Senior Bing Ads PPC Training Manager, led an amazing presentation that exposed the benefits of Bots for user experience and how they will transform the digital landscape over the coming years. In fact, according to Gartner, by 2020 at least 30 percent of searches will be screen-less, representing one of the biggest challenges for marketers today.



Rand Fishkin, “The Wizard of Moz,” closed the day bringing us an actionable approach to building a successful marketing strategy using different brand examples, and addressing the best channels to individually promote them.


A real-world example included his quest to promote his wife, Geraldine DeRuiter, latest book “All Over the Place.”



If you missed New York, don’t fret! The Inbounder will continue its journey stopping next in Milan on September 15.


Get your ticket now – and be sure to bring your colleagues for another incredible day of networking and learning.


Gianluca Fiorelli
SEO Consultant
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