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The speakers

We brought you closer to Digital Marketing by bringing these speakers with us to your city.

Aleyda Solís

International SEO & ASO Consultant at Orainti

Aleyda Solís

Aleyda Solís is an international SEO consultant – a service she provides through her company Orainti – as well as a blogger (Search Engine Land, State of Digital and Moz). She is also a conference speaker on online marketing. She is included in the Forbes list as one of ten digital marketing specialists to follow in 2015 and has over ten years’ experience in search engine positioning projects in European, North American and Latin-American companies.

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Fernando Macià

Director of Human Level

Fernando Macià

The founder and director of the online marketing consultancy Human Level Communications and a graduate in Information Sciences and with a Master’s in Marketing Management, Fernando Macià began to develop web in 1997. He is author of the books Marketing online 2.0, Marketing online, Marketing con redes sociales and Técnicas avanzadas de posicionamiento en buscadores, as well as being a lecturer in digital marketing in several programmes and masters.

Fernando Macià at The Inbounder 2016

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Gianluca Fiorelli

SEO Consultant

Gianluca Fiorelli

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

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Paolo Zanzottera

Board Member of Shiny and Co-Founder of Appocrate.it

Paolo Zanzottera

Board Member of Shiny and Co-Founder of Appocrate.it, a company that develops digital solutions in the field of medicine with a focus on mobile devices. Paolo Zanzottera is a specialist in everything Search and Analytics, and one of most respected speakers about Digital Marketing.

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Rand Fishkin

Founder of SparkToro, Author of Lost and Founder

Rand Fishkin

Co-Founder at Moz and Inbound.org, Founder of SparkToro, and Author of Lost and Founder. Rand Fishkin is passionate about content, SEO, social media, marketing and innovation.

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Ricardo Tayar

Founding Partner of Flat 101

Ricardo Tayar

Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.

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Valentina Falcinelli

CEO of Pennamontata

Valentina Falcinelli

CEO of Pennamontata. Content designer & strategist, copywriter. Valentina Falcinelli also provides training for companies and copywriters.

Valentina at The Inbounder 2016

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Fátima Martinez

Director, SM Fidelity Management

Fátima Martinez

Among the most considered Social Media experts in Spain, Fàtima is Executive Director at Social Media Fidelity Management, professor at Google Actívate, Chamber of Madrid and Director of the Course of Strategy and Community Management at CESMA Business School.

Fatima is also note for her blogs "Con Tu Negocio" for Movistar and "Luces y Sombras de las Marcas".

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Charo Paredes

Global Head of ASO & SEO at DOCOMO Digital

Charo Paredes

Global Head of ASO & SEO at DOCOMO Digital. Specialized in Organic Acquisition, Digital Marketing & Analytics.

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Roberto Carreras

Co-founder and director of MUWOM

Roberto Carreras

Co-founder and director of MUWOM, company specialized in the development of musical projects for brands and artists, based on digital culture and content. Working on projects for major brands such as El Corte Inglés, Coca-Cola, Meliá, ING, Ron Barceló, Mondelez, AUDI, RenfePernod Ricard, among others, from consultancy, project management, content innovation, etc. And in everything related to innovation in the music industry.

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MªJosé Cachón

Independent SEO Consultant

MªJosé Cachón

Independent SEO Consultant, Mª José Chachón has been working in the Search Marketing industry since 2008. She is also the organizer of the classic event Evento SEO in Madrid.

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Veronica Gentili

Co-founder of Glisco Marketing and Social Media Strategist Guanxi

Veronica Gentili

Veronica Gentili, Web and Social Media Marketing Specialist, is the co-founder of Glisco Marketing and Social Media Strategist Guanxi. Probably the most experienced in existing Facebook Marketing in Italy, Veronica is also a lecturer and author of the book "Strategie e Tattiche di Facebook Marketing".

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Roberta Milano

Roberta is Digital Marketing Director at ENIT - Italian National Tourism Organisation

Roberta Milano

Roberta deals with consulting and advanced training in Digital Marketing (especially in tourism).
Consultant and university professor, Roberta worked with Episteme as head of the model Ne[x]t Tourism.
In addition, she takes care of the scientific program of the event BTO Buy Tourism Online, and teaches at the Catholic University of Milan.
She was a member of the Laboratory for Tourism at the Digital MiBACT, and is part of the permanent table for innovation and the Italian Digital Agenda.
Finally, Roberta is co-Founder of BTO Educational.

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Ivano Di Biasi

SEO Expert and CEO of SEO Cube S.r.l

Ivano Di Biasi

SEO Expert and CEO of SEO Cube S.r.l, in addition to directing the SEO and Web Marketing consulting business of his agency, Ivano Biasi is the mastermind behind SEOZoom, the most complete italian SEO Suire

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Tom Anthony

Head of R&D at Distilled

Tom Anthony

Head of R&D at Distilled, Tom Anthony leads the team building DistilledODN, the first SEO split-testing platform available publicly.

He also does a lot of research around the future of search, and works with Distilled's consulting team to ensure that the recommendations his team gives are forward looking. 

Talk: "3 New Techniques for the Modern Age of SEO"

Description

SEO is at an interesting point.

The model of web-based Google searches is still the dominant paradigm, but is undergoing dramatic changes as new data sources and maturing Machine Learning methods change how it works.

At the same time Apps, intelligent personal assistants, and APIs are serving an increasing percentage of search queries.

This means we need to diversify away from just web searches, learn to deal with machine learning, and stop relying on best practices which don't apply to us or are already old news.

Tom will talk about three emerging techniques in SEO which cater to these problems: SEO split-testing, fighting Machine Learning with Machine Learning, and moving to a hub and spoke API-based approach.

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Kelvin Newman

Founder and Managing Director at Rough Agenda

Kelvin Newman

Kelvin Newman is Founder and Managing Director at Rough Agenda, the company behind BrightonSEO, which - as he says - is the biggest search event in Europe and probably the most fun to attend. 

Talk

Why podcasting is the missing piece in you inbound strategy and how to excel at audio content

Everybody has a content marketing strategy, most include blog posts, plenty include videos, and some have interactives, but too few have podcasts. 

Kelvin will tell you why that's bonkers and how to start producing hugely cost effective audio content that really delivers business changing results.

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Olga Andrienko

Head of Social of SEMRush

Olga Andrienko

Olga Andrienko is the Head of Social Media to Head of Global Marketing.

With seven+ years of experience in conversion marketing, Olga is one of the souls of SEMRush, and she and her team has been able to create one of the most active branded digital marketing community from scratch in a ridiculously small number of years.

Talk: User psychology and social media: triggers that drive conversions

Basic principles and latests trends marketers should keep in mind:

  • Image A/B testing: colours, fonts and text
  • Human-to-human interaction and ways to build a community with social media 
  • Templates, conversation funnel examples and tools to help marketers customise their messages 
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Hannah Smith

Head of Creative of Verve Search

Hannah Smith

Hannah Smith is Head of Creative of Verve Search.

Apart being one of the leading experts in everything Content, Hannah spends part of her time thinking about what she'd do in the event of a zombie apocalypse and speaking at conferences like Mozcon, SearchLove, BrightonSEO and, now, The Inbounder.

Talk: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity

“Be more creative”, they said.

But how the hell do you do that?

For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.

In her session Hannah will share heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.

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Nichola Stott

Founder and Managing Director of theMediaFlow

Nichola Stott

Founder and Managing Director of theMediaFlow, an agency specialized in SEO and Content Marketing, Nichola has over 15 years experience in online communications, working for global organisations such as PR Newswire and Yahoo!

More than ten years experience in search, five of which at Yahoo! as head of UK search partnerships.

Talk: "10 things we’re checking for a mobile 1st index"

With news that we’ll soon have a Google index that assesses a sites mobile experience first, to determine algorithmic performance, Nichola will outline the top checks and reviews we’re doing with our clients, to make sure we’re future proof.

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Jono Alderson

SEO Expert at Yoast BV

Jono Alderson

Jono is a well-known and respected figure in the digital marketing industry and, after few years working at LinkDex and Distilled, is now SEO Expert at Yoast BV.

He's previously worked with startups, household brands, FTSE 100 companies and global businesses, working on everything from 'big picture' strategic decisions to the nitty-gritty tactical level detail.

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Kirsty Hulse

Founder of ManyMinds

Kirsty Hulse

Kirsty Hulse, is one of the most interesting British SEO experts and with a wicked talent for Content and Link Building.

She is also the Founder of ManyMinds, a collective "agency" of highly skilled, expert independent professionals, who collaborate together according to their clients' project needs.

Talk

Content Marketing: How to work less and win more

Content marketing has formed a key aspect of all our marketing activity. Though there's often a risk that we invest a lot with little return. 

Kirsty will discuss how to set objectives and go through tactics that allow you to invest less, and yield more, from your content efforts. 

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Russell McAthy

CEO of Cubed

Russell McAthy

Russell McAthy is the CEO of Cubed, a platform that allows a new approach to understand marketing effectiveness.
Russell is one of the leading experts in Analytics, which he always present as a toolset for actionable strategies and tactics.

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Purna Virji

Senior Manager of Global Engagement at Microsoft

Purna Virji

Purna Virji, Senior Manager of Global Engagement at Microsoft and the most influential PPC expert in the world accordingly to PPCHero, also is one of the main experts and evangelizers of Voice Search.

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Melanie Deziel

Brand Content Consultant, Speaker and Educator.

Melanie Deziel

Brand Content Consultant, Speaker and Educator, Melanie is one of world's leading experts on native advertizing. Melanie Deziel has collaborated with Times's T Brand Studio, HuffPost Partner Studio, and Time Inc's portfolio of 35+ media properties, in addition to educating marketers worldwide thanks to her frequent speaking gigs and her newsletter "The Overlap League".

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Claudio Gagliardini

Web Marketing Specialist and Associate of SEIDigitale.com

Claudio Gagliardini

Web Marketing Specialist and Associate of SEIDigitale.com, Claudio Gagliardini is considered among the most influential experts in digital marketing in Italy.

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Mike King

Managing Director at iPullRank

Mike King

Managing Director at iPullRank, Mike defines himself as Marketing Technologist and he is globally recognized as the expert to follow when it comes to Technical SEO, and how to take advantage of the opportunities that technology offers us to get the best results in Search Marketing.

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Lindsay Wassell

CEO & Digital Marketing Consultant at Keyphraseology

Lindsay Wassell

CEO & Digital Marketing Consultant at Keyphraseology with 15+ years of SEO experience and a passion for small business and Online Reputation Management.

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Lexi Mills

Managing Partner at Shift6

Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and
tactical level.   Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

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Tom Critchlow

Freelance Strategy Consultant & former PMM Special Projects at Google.

Tom Critchlow

Freelance Strategy Consultant focusing on media companies and early/mid-stage startups, Tom is expert in product and marketing strategy. Tom previously was VP of Operations at Distilled and Marketing Manager and PMM Special Projects at Google.

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Jon Myers

Chief Growth Officer - DeepCrawl

Jon Myers

Jon is an experienced senior leader with over 19 years’ experience within the Digital and Search Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo! and more recently the Ad Technology space as VP and MD EMEA of Marin Software and now DeepCrawl.

Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry.

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Rafael Jiménez

CEO & Founder at Adinton

Rafael Jiménez

Rafael Jiménez is CEO and Founder at Adinton, one of the most advanced SAAS tool for Attribution Modeling, Remarketing and PPC Optimization right now present in the market.

At the same time, Rafael is CEO and Founder at Desmarkt, an agency specialized in PPC campaigns both in the spanish and global markets. 

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María José Millán

Inbound Marketing Director at We Are Marketing

María José Millán

María José Millán is Inbound Marketing Director at WAM We Are Marketing.

A strategic thinker by nature, María José has deep knowledge in Branding and Business Development, which applies and merge with equally deep knowledge in online multichannel marketing.

Maria José is also a professor at the  Master in Marketing & Business Communication held by Universidad Politecnica of Valencia.

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Hannah Thorpe

Director at White.net

Hannah Thorpe

Hannah is a Director at White.net, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion.

Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results.

With experience speaking at multiple conferences, including BrightonSEO, Search London and SMX, Hannah is always happy to share tips and talk about the latest changes in SEO best practice.

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Carlotta Silvestrini

Digital Rebranding Strategist

Carlotta Silvestrini

Carlotta helps professionals and businesses to position themselves and properly spread their brand identity in the digital world.

She is specialized in digital rebranding, the second digital opportunity for companies.

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the event

The actionable digital marketing conference strikes back with plenty of ideas, tactics, and tips to make your company stand out. Strategy, seo, cro, content, analytics, social media, ppc, inbound marketing, innovation mobile marketing, digital trends, search, entrepreneurship and more.

Mar, 17 MADRID
May, 2 London
May, 22 New York
Sep, 15 Milan
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