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A graduate in Advertising and PR, as well as in Market Research and Techniques, Barbara Mackey undertook her Master’s in Web Analytics at the British University of Columbia. After eight years’ working in the online sector, in November 2012 she decided to move to London to continue her career as a web analyst. She currently works in this city as a Senior Web Analyst for the NET-A-PORTER Group.
Although she is a Technical Engineer in Telecommunications, Clara Ávila defines herself as a Digital Marketing Consultant. She currently devotes herself body and soul to managing digital content at Save the Children. She has worked for important brands such as The Cocktail and is furthermore a teacher at different schools and universities, as well as a conference speaker.
Bas van den Beld
Bas van den Beld is an Digital Marketing strategist prized as Search Personality of the year in 2016.
With a deep knowledge of Social Media and Content Marketing, Bas knows how to unite technical knowledge with the psychology of the users in a digital environment.
Bas, awarded as EU Search Personality in 2015, is the founder and owner of Speak with Persuasion and Stateofdigital.com, which was awarded as the Best European Search Blog at the 2012 EU Search Awards, and works as an online marketing consultant, trainer and conference speaker.
The founder and director of the online marketing consultancy Human Level Communications and a graduate in Information Sciences and with a Master’s in Marketing Management, Fernando Macià began to develop web in 1997. He is author of the books Marketing online 2.0, Marketing online, Marketing con redes sociales and Técnicas avanzadas de posicionamiento en buscadores, as well as being a lecturer in digital marketing in several programmes and masters.
A professional in Web Analytics who is passionate about the strategic exploitation of data and tests on which to base decision-making in the online channel improving business results, Gemma Muñoz designs KPIs and corporate scorecards based on metrics aimed at business goals. Cofounder & CEO of @elartedemedir partner at @kschoolcom. Furthermore, she is a trainer at different schools and an international speaker.
SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.
His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.
Jennifer Sable López
Senior Director of Community at Moz. Jennifer Sable López started as an SEO Consultant and now runs the Moz community. Although she is a graduate in journalism, she trained in web development and SEO. She is a specialist in online marketing and communications.
Joantxo Llantada is the Marketing and Innovation Coordinator at the Valencia Tourist Board. He is a lecturer in the Tourism Business Management Programme at IE Business School. He is a member of the European team of experts in the United Kingdom Digital Tourism Think Tank in Partnership with Yahoo International and promotes the group for refection, trend identification and innovation Travel Think Tank nationally. A member of the scientific committee of the International Federation for Information Technologies in Travel and Tourism IFITT/ENTER 2014
The founder and CEO of Verve Search. In 2009, Lisa Myers decided to create her own agency after years of working in marketing. She is an influential woman in the SEO community worldwide and regularly contributes to diverse publications, as well as best-practice guides and round-table sessions. She is the founder of Women in Search, SEO-Chicks.com and co-founder of StateofSearch.com, an international conference speaker on SEO, content marketing and social media.
SEO Consultant. Co-Founder and General Manager of Ryte – a SaaS tech start-up. Marcus Tandler has won several prizes and turned Ryte into one of the 100 most innovative companies throughout Germany and the global MarTech scene.
Co-Founder at Moz and Inbound.org, Founder of SparkToro, and Author of Lost and Founder. Rand Fishkin is passionate about content, SEO, social media, marketing and innovation.
Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.
CEO of Pennamontata. Content designer & strategist, copywriter. Valentina Falcinelli also provides training for companies and copywriters.
CEO and Founder of Distilled. Though Will Critchlow studied mathematics, he has worked as a programmer and strategy consultant in the telecommunications sector. He writes for the blogs of Distilled and Moz.
For 25 years Félix Muñoz has worked at Coca-Cola, Telefónica, Movistar and Cepsa. He was the President of the Spanish Association of Advertisers and has received several prizes. Apart from being a consultant, he is currently a lecturer at IE Business School and a team and marketing executive trainer in companies.
Richard Millington is the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. He has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.
Kieran is HubSpot's EMEA Marketing Director. He is an experienced inbound marketer, having previously worked for large brands in both B2C and B2B across EMEA. He is responsible for leading the marketing efforts for their sales products, free tools and growth team.
More than 20 international speakers
16 hours of inbound marketing
Social, Email & Content Marketing trends