The actionable digital marketing conference struck back with plenty of ideas, tactics and tips for making your company stand out.
days of actionable digital marketing
international attendees
hours of the latest in innovation
Global experts
Worldwide expert overload alert!
Two days of advanced sessions about the digital marketing of today and tomorrow.
Aleyda Solís
Aleyda Solís is an international SEO consultant – a service she provides through her company Orainti – as well as a blogger (Search Engine Land, State of Digital and Moz). She is also a conference speaker on online marketing. She is included in the Forbes list as one of ten digital marketing specialists to follow in 2015 and has over ten years’ experience in search engine positioning projects in European, North American and Latin-American companies.
Bas van den Beld
An Online Marketing Strategist, expert and influencer on the Internet, Social Media Marketing, and Search Marketing, he is the founder and owner of Stateofdigital.com and the founder of Speak with Persuasion. Bas is also an online marketing consultant, conference speaker, and trainer.
Bas has been awarded as EU Search Personality in 2015 and as the Best European Search Blog at the 2012 EU Search Awards, and works as an online marketing consultant, trainer and conference speaker.
Gianluca Fiorelli
SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then has been offering his services as an independent consultant.
His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media.
Ricardo Tayar
Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.
Jono Alderson
Jono is a well-known and respected figure in the digital marketing industry and, after few years working at LinkDex and Distilled, is now SEO Expert at Yoast BV.
He's previously worked with startups, household brands, FTSE 100 companies and global businesses, working on everything from 'big picture' strategic decisions to the nitty-gritty tactical level detail.
Melanie Deziel
Brand Content Consultant, Speaker and Educator, Melanie is one of world's leading experts on native advertizing. Melanie Deziel has collaborated with Times's T Brand Studio, HuffPost Partner Studio, and Time Inc's portfolio of 35+ media properties, in addition to educating marketers worldwide thanks to her frequent speaking gigs and her newsletter "The Overlap League".
Jon Myers
Jon is an experienced senior leader with over 19 years’ experience within the Digital and Search Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo! and more recently the Ad Technology space as VP and MD EMEA of Marin Software and now DeepCrawl.
Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry.
Cyrus Shepard
SEO, online marketer, content publisher, speaker, and writer… Cyrus Shepard is one of the best known and respected digital marketers.
Former Leading SEO at Moz, Cyrus is the founder of Fazillion Media, a boutique digital marketing that offers its consulting service to some of the most relevant Fortune 500 business companies and some of the most interesting startups in the USA and around the world.
Witty and with a deep knowledge also in product development and marketing, Cyrus loves building successful consumer websites, online commerce, search engine marketing (SEM), content marketing, product development and companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels.
Talia Wolf
As founder and chief optimiser at GetUplift, Talia uses emotion, customer-centric research, and persuasive design to generate more revenues, leads, and sales for businesses.
Recently listed as one of the most influential experts in conversion optimisation, Talia is a conversion optimisation specialist, trainer and keynote speaker who’s taught on stages such as Google, MozCon, Unbounce, GMIC, Search Love and much more.
Oli Gardner
Oli Gardner is the co-founder of Unbounce and one of the leading Marketing & Conversion Optimization Experts.
A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
Peep Laja
Peep Laja is the founder of ConversionXL and CXL Institute, training marketers in all things data-driven, and running one of the world's most popular data-driven marketing blogs.
His specialty is conversion optimisation - helping companies get more revenue from their website. He has the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate.
Peep was voted as the most influential conversion rate optimization expert in 2015.
Cindy Krum
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC).
She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing, and international SEO.
Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.
Krista Seiden
Krista Seiden is an Analytics Advocate at Google, advocating for all things data, web, mobile, optimization and more.
Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics, Krista holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.
Alba Vargas Jiménez
Alba Vargas has recently joined WAM - We Are Marketing as Head of Scalability, after having worked at Hubspot as Inbound Channel Consultant.
Expert in everything Inbound Marketing, Alba also has a personal website specialized in Inbound Marketing for Small to Medium Business Companies: Pyme Inbound.
Mauro A. Fuentes Álvarez
The talents of Mauro A. Fuentes Álvarez, previously Director of Social Media & Innovation at Ogilvy Public Relations (Ogilvy & Mather Group Spain) and, now, Social Media Marketing Director at El Corte Inglés: Management of online communication projects, creation and implementation of online reputation projects, online crisis management, brand positioning, increased sales through the use of social media as a channel of communication and customer support, and creating Social CRM Channels.
Ashley Friedlein
Ashley Friedlein is one of the most influential and connected figures in digital and marketing.
He is the author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.
Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally at Econsultancy, Ably, Cranberry Panda, Age UK and Government Digital Service.
Daryn Smith
Daryn is the Co-Founder and Director of MPULL, a customer journey agency based in Cape Town and Johannesburg. MPULL works with direct brands, but has partnerships with over 60 international agencies.
In addition, he is Chief Marketing Officer (CMO) at We Are Marketing. He is a specialist in Inbound Marketing and his work in this digital marketing consultancy focuses on producing the best customer-centric digital strategies.
Some of Daryn's specialities include Brand Management, Web Development and Computer Science.
Take a look at the some of the best moments of last year's edition of the Global Conference in Madrid.