The Crew
Gianluca Fiorelli
SEO Consultant
Gianluca
Gianluca Fiorelli
SEO Consultant

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

Gianluca Fiorelli at The Inbounder 2016

Gianluca talk in London: The Alphabet of Google, and What We Have To Expect Next In Search

Playing with the fact that Google is now part of Alphabet, Gianluca wears the professor hat and review the ABC tune of the most important search engine.

From the A of Alphabet to the Z of Zurich, Gianluca will present all the news about Google and how we can take advantage of them.

Rand Fishkin
Co-Founder and Unique Contributor at Moz
Rand
Rand Fishkin
Co-Founder and Unique Contributor at Moz

Co-Founder and Unique Contributor at Moz, co-author of books on SEO and co-founder of Inbound.org. Rand Fishkin is passionate about content, SEO, social media, marketing and innovation.

Rand Fishkin at The Inbounder 2016

Ricardo Tayar
Founding Partner of Flat 101
Ricardo
Ricardo Tayar
Founding Partner of Flat 101

Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.

Ricardo Tayar at The Inbounder 2016 

 

Purna Virji
Senior Bing Ads PPC Training Manager
Purna
Purna Virji
Senior Bing Ads PPC Training Manager

Purna Virji, Senior Bing Ads PPC Training Manager and the most influential PPC expert in the world accordingly to PPCHero, also is one of the main experts and evangelizers of Voice Search.

Melanie Deziel
Brand Content Consultant, Speaker and Educator.
Melanie
Melanie Deziel
Brand Content Consultant, Speaker and Educator.

Brand Content Consultant, Speaker and Educator, Melanie is one of world's leading experts on native advertising. Melanie Deziel has collaborated with Times's T Brand Studio, HuffPost Patner Studio, and Time Inc's portfolio of 35+ media properties, qpart educating marketers worldwide thanks to her frequent speaking gigs and her newsletter The Overlap League.

Mike King
Managing Director at iPullRank
Mike
Mike King
Managing Director at iPullRank

Managing Director at iPullRank, Mike defines himself as Marketing Technologist and he is globally recognized as the expert to follow when it comes to Technical SEO, and how to take advantage of the opportunities that technology offers us to get the best results in Search Marketing.

Lindsay Wassell
CEO & Digital Marketing Consultant at Keyphraseology
Lindsay
Lindsay Wassell
CEO & Digital Marketing Consultant at Keyphraseology

CEO & Digital Marketing Consultant at Keyphraseology with 15+ years of SEO experience and a passion for small business.

Lexi Mills
Managing Director at Marquis Communications and Consulting VP at Manyminds North America
Lexi
Lexi Mills
Managing Director at Marquis Communications and Consulting VP at Manyminds North America

Managing Director at Marquis Communications and Consulting VP for Manyminds North America, Lexi is a multi-award winning digital marketing expert, with a focus on integrating PR and SEO at both a strategic and tactical level.

Tom Critchlow
Freelance Strategy Consultant & former PMM Special Projects at Google.
Tom
Tom Critchlow
Freelance Strategy Consultant & former PMM Special Projects at Google.

Freelance Strategy Consultant focusing on media companies and early/mid-stage startups, Tom is expert in product and marketing strategy. Tom previously was VP of Operations at Distilled and Marketing Manager and PMM Special Projects at Google.

This event is sponsored by SEMrush
This event is sponsored by
This event is sponsored by SEMrush

SEMrush is an all-in-one digital marketing software suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions. We designed our tools and reports to help SEM and SEO services, interactive agencies, consultants, small and medium-size enterprises and large companies put and maintain their websites in the top Google and Bing results.

This event is sponsored by DeepCrawl
This event is sponsored by DeepCrawl
This event is sponsored by DeepCrawl

DeepCrawl is the world’s most comprehensive website crawler, the first cloud-based tool of its kind. DeepCrawl provides its clients with a complete overview of their websites` technical health. Empowering their SEO, content and search marketing teams with the actionable data needed to drive visits.

This event is sponsored by Bing
This event is sponsored by BING
This event is sponsored by Bing
This event is sponsored by Bing
This event is sponsored by BING
Agenda
Monday, May 22, 2017
8:00 AM - 9:00 AM
ATTENDEES REGISTRATION
9:00 AM - 9:15 AM
OPENING "Welcome to The Inbounder World Tour New York"
9:15 AM - 10:00 AM
MELANIE DEZIEL "Think Like a Journalist. Tips For Improving Your Content Marketing"
10:00 AM - 10:45 AM
MIKE KING "Machine Learning for Marketers"
10:45 AM - 11:15 AM
COFFEE BREAK
11:15 AM - 12:00 PM
LINDSAY WASSELL "Rediscovering the Power Of Local Search"
12:00 PM - 12:30 PM
RICARDO TAYAR "Digital Analytics & UX - How To Really Measure the User Experience"
12:30 PM - 1:30 PM
LUNCH BREAK
1:45 PM - 2:15 PM
LEXI MILLS "PR SEO Tactics That Work With AI and Online Filter Bubbles"
2:15 PM - 2:45 PM
TOM CRITCHLOW "How To Build the Perfect Content Team: a Look at Content Companies"
2:45 PM - 3:15 PM
GIANLUCA FIORELLI "Player Piano... Or How to Not Be Replaced by an AI"
3:15 PM - 3:45 PM
COFFEE BREAK
3:45 PM - 4:15 PM
PURNA VIRJI "Loving the Bots: Your Guide to the AI Revolution"
4:15 PM - 5:00 PM
RAND FISHKIN "How To Achieve Success in Digital Marketing Choosing the Right Channel & Experiments"
5:00 PM - 7:00 PM
CLOSING "Closing party sponsored by SEMrush"
How to get there

Transport

The Microsoft Technology Center is at 11 Times Square, 7th Floor (between 41st & 42nd Streets on 8th Ave.), New York, NY, 10036

You can reach it using the Subway lines 1, 2, 3, 7, Q, R, N, W and S (from Grand Central Station)

Microsoft Technology Center

Access for atendees Entrance on 8th Avenue between 41st and 42nd streets

4 DIFFERENT CITIES AROUND THE WORLD WITH A LOT OF CONTENT

Come to the events that will be happening in different cities around the world, USA, Italy, Uk and Spain.

DISCOVER

Come and discover the possibilities of Digital and inbound Marketing from experts in Content, Social and SEO such as Aleyda Solís, Mike King or Rand Fishkin. We will talk about how marketing has evolved thanks to the digital sector and pinpoint the latest trends.

LEARN

Do you know your buyer personas? Do you know how they search and how they talk on Social? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms all along the Customer Journey.

MEASURE

Marketing without measure is nothing. At The Inbounder every strategy and tactic discussed is backed up with data. And we will tell you how to analyze your campaigns.

Organized by
Sponsors
Collaboration
Global conference
The foremost international experts in digital marketing meet in Valencia’s City of Arts and Sciences
Roadshows
The movement The Inbounder will not stop, find out where we'll be