The Crew
Gianluca Fiorelli
SEO Consultant
Gianluca
Gianluca Fiorelli
SEO Consultant

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

Gianluca Fiorelli at The Inbounder 2016

Gianluca talk in London: The Alphabet of Google, and What We Have To Expect Next In Search

Playing with the fact that Google is now part of Alphabet, Gianluca wears the professor hat and review the ABC tune of the most important search engine.

From the A of Alphabet to the Z of Zurich, Gianluca will present all the news about Google and how we can take advantage of them.

Paolo Zanzottera
Board Member of Shiny and Co-Founder of Appocrate.it
Paolo
Paolo Zanzottera
Board Member of Shiny and Co-Founder of Appocrate.it

Board Member of Shiny and Co-Founder of Appocrate.it, a company that develops digital solutions in the field of medicine with a focus on mobile devices. Paolo Zanzottera is a specialist in everything Search and Analytics, and one of most respected speakers about Digital Marketing.

Valentina Falcinelli
CEO of Pennamontata
Valentina
Valentina Falcinelli
CEO of Pennamontata

CEO of Pennamontata. Content designer & strategist, copywriter. Valentina Falcinelli also provides training for companies and aspiring copywriters.

Valentina at The Inbounder 2016

Veronica Gentili
Co-founder of Glisco Marketing and Social Media Strategist Guanxi
Veronica
Veronica Gentili
Co-founder of Glisco Marketing and Social Media Strategist Guanxi

Veronica Gentili, Web and Social Media Marketing Specialist, is the co-founder of Glisco Marketing and Social Media Strategist Guanxi. Probably the most experienced in existing Facebook Marketing in Italy, Veronica is also a lecturer and author of the book "Strategie e Tattiche di Facebook Marketing".

Roberta Milano
Roberta is Digital Marketing Director at ENIT - Italian National Tourism Organisation
Roberta
Roberta Milano
Roberta is Digital Marketing Director at ENIT - Italian National Tourism Organisation

Roberta deals with consulting and advanced training in Digital Marketing (especially in tourism).
Consultant and university professor, Roberta worked with Episteme as head of the model Ne[x]t Tourism.
In addition, she takes care of the scientific program of the event BTO Buy Tourism Online, and teaches at the Catholic University of Milan.
She was a member of the Laboratory for Tourism at the Digital MiBACT, and is part of the permanent table for innovation and the Italian Digital Agenda.
Finally, Roberta is co-Founder of BTO Educational.

Ivano Di Biasi
SEO Expert and CEO of SEO Cube S.r.l
Ivano
Ivano Di Biasi
SEO Expert and CEO of SEO Cube S.r.l

SEO Expert and CEO of SEO Cube S.r.l, in addition to directing the SEO and Web Marketing consulting business of his agency, Ivano Biasi is the mastermind behind SEOZoom, the most complete italian SEO Suire

Claudio Gagliardini
Web Marketing Specialist and Associate of SEIDigitale.com
Claudio
Claudio Gagliardini
Web Marketing Specialist and Associate of SEIDigitale.com

Web Marketing Specialist and Associate of SEIDigitale.com, Claudio Gagliardini is considered among the most influential experts in digital marketing in Italy.

SEOZoom
This event is sponsored by SEOZoom
SEOZoom
SEOZoom
This event is sponsored by SEOZoom

SEO Suite built to make keyword research and competitor analysys easy. SEOZoom has the biggest italian keywords database, more than 260 millions of keywords, and coming soon in the USA market with 250 millions of keywords.

Carlotta Silvestrini
Digital Rebranding Strategist
Carlotta
Carlotta Silvestrini
Digital Rebranding Strategist

Carlotta helps professionals and businesses to position themselves and properly spread their brand identity in the digital world.

She is specialized in digital rebranding, the second digital opportunity for companies.

Perrine Ripert
Country Manager for We Are Marketing Italy
Perrine
Perrine Ripert
Country Manager for We Are Marketing Italy
Agenda
Friday, September 15, 2017
8:00 AM - 9:00 AM
DELEGATES REGISTRATION
9:00 AM - 9:10 AM
OPENING "Welcome to The Inbounder World Tour Milan"
9:15 AM - 9:55 AM
PAOLO ZANZOTTERA "Holistic Analytics: Offline and Online Data"
10:00 AM - 10:40 AM
VERONICA GENTILI "Lead Generation on Facebook: Tricks, Strategies, and Methods"
10:40 AM - 11:10 AM
COFFEE BREAK
11:15 AM - 11:55 AM
VALENTINA FALCINELLI "Structure and Substance: the Pillars of a Great Content Strategy"
12:00 PM - 12:40 AM
CLAUDIO GAGLIARDINI "Holistic Marketing Strategies for Small Businesses"
12:45 PM - 1:25 PM
IVANO DI BIASI "Strategic Keyword Research"
1:30 PM - 2:30 PM
LUNCH BREAK
2:30 PM - 3:10 PM
ROBERTA MILANO "TBA"
3:15 PM - 3:55 PM
CARLOTTA SILVESTRINI "Rebranding and How to Communicate your Brand Position"
4:00 PM - 4:30 PM
COFFEE BREAK
4:30 PM - 5:00 PM
PERRINE RIPERT "TBA"
5:05 PM - 5:50 PM
GIANLUCA FIORELLI "TBA"
5:50 PM - 6:00 PM
CLOSING (MC)PAOLO ZANZOTTERA "End of Event"
How to get there

Transport

Located on Via Masaccio 19, a few meters away from Lotto Station, Meliá Milano Hotel is easily accessible by metro line M1 and M5, throught the Via Monte Bianco exit. It is also reachable by bus n° 48, 49, 78. For cyclists, there's also a bike station (BikeMi) located near the Hotel.

Hotel Meliá Milano.

Via Masaccio, 19, 20149 Milan

4 DIFFERENT CITIES AROUND THE WORLD WITH A LOT OF CONTENT

Come to the events that will be happening in different cities around the world, USA, Italy, Uk and Spain.

DISCOVER

Come and discover the possibilities of Digital and inbound Marketing from experts in Content, Social and SEO such as Aleyda Solís, Mike King or Rand Fishkin. We will talk about how marketing has evolved thanks to the digital sector and pinpoint the latest trends.

LEARN

Do you know your buyer personas? Do you know how they search and how they talk on Social? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms all along the Customer Journey.

MEASURE

Marketing without measure is nothing. At The Inbounder every strategy and tactic discussed is backed up with data. And we will tell you how to analyze your campaigns.

Global conference
The foremost international experts in digital marketing meet in Valencia’s City of Arts and Sciences
Roadshows
The movement The Inbounder will not stop, find out where we'll be