The Crew
Aleyda Solís
International SEO & ASO Consultant at Orainti
Aleyda
Aleyda Solís
International SEO & ASO Consultant at Orainti

Aleyda Solís is an international SEO consultant – a service she provides through her company Orainti – as well as a blogger (Search Engine Land, State of Digital and Moz). She is also a conference speaker on online marketing. She is included in the Forbes list as one of ten digital marketing specialists to follow in 2015 and has over eight years’ experience in search engine positioning projects in European, North American and Latin-American companies.

Aleyda at the Inbounder 2016

Fernando Macià
Director of Human Level
Fernando
Fernando Macià
Director of Human Level

The founder and director of the online marketing consultancy Human Level Communications and a graduate in Information Sciences and with a Master’s in Marketing Management, Fernando Macià began to develop web in 1997. He is author of the books Marketing online 2.0, Marketing online, Marketing con redes sociales and Técnicas avanzadas de posicionamiento en buscadores, as well as being a lecturer in digital marketing in several programmes and masters.

Fernando Macià at The Inbounder 2016

Gianluca Fiorelli
SEO Consultant
Gianluca
Gianluca Fiorelli
SEO Consultant

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

Gianluca Fiorelli at The Inbounder 2016

Ricardo Tayar
Founding Partner of Flat 101
Ricardo
Ricardo Tayar
Founding Partner of Flat 101

Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.

Ricardo Tayar at The Inbounder 2016 

 

Fátima Martinez
Director, SM Fidelity Management
Fátima
Fátima Martinez
Director, SM Fidelity Management

Among the most considered Social Media experts in Spain, Fàtima is Executive Director at Social Media Fidelity Management, professor at Google Actívate, Chamber of Madrid and Director of the Course of Strategy and Community Management at CESMA Business School.

Fatima is also note for her blogs "Con Tu Negocio" for Movistar and "Luces y Sombras de las Marcas".

Charo Paredes
Global Head of ASO & SEO at DOCOMO Digital
Charo
Charo Paredes
Global Head of ASO & SEO at DOCOMO Digital

Global Head of ASO & SEO at DOCOMO Digital. Specialized in Organic Acquisition, Digital Marketing & Analytics.

Roberto Carreras
Co-founder and director of MUWOM
Roberto
Roberto Carreras
Co-founder and director of MUWOM

Co-founder and director of MUWOM, company specialized in the development of musical projects for brands and artists, based on digital culture and content. Working on projects for major brands such as El Corte Inglés, Coca-Cola, Meliá, ING, Ron Barceló, Mondelez, AUDI, RenfePernod Ricard, among others, from consultancy, project management, content innovation, etc. And in everything related to innovation in the music industry.

MªJosé Cachón
Independent SEO Consultant
MªJosé
MªJosé Cachón
Independent SEO Consultant

Independent SEO Consultant, Mª José Chachón has been working in the Search Marketing industry since 2008. She is also the organizer of the classic event Evento SEO in Madrid.

Rafael Jiménez
CEO & Founder at Adinton
Rafael
Rafael Jiménez
CEO & Founder at Adinton

Rafael Jiménez is CEO and Founder at Adinton, one of the most advanced SAAS tool for Attribution Modeling, Remarketing and PPC Optimization right now present in the market.

At the same time, Rafael is CEO and Founder at Desmarkt, an agency specialized in PPC campaigns both in the spanish and global markets. 

María José Millán
Inbound Marketing Director at We Are Marketing
María José
María José Millán
Inbound Marketing Director at We Are Marketing

María José Millán is Inbound Marketing Director at WAM We Are Marketing.

A strategic thinker by nature, María José has deep knowledge in Branding and Business Development, which applies and merge with equally deep knowledge in online multichannel marketing.

Maria José is also a professor at the  Master in Marketing & Business Communication held by Universidad Politecnica of Valencia.

Agenda
Friday, March 17, 2017
ATTENDEES REGISTRATION
OPENING "Welcome to The Inbounder World Tour Madrid"
MARÍA JOSÉ MILLÁN "The 7 Deadly Sins of Inbound Marketing"
FÁTIMA MARTINEZ "Social Intelligence: an Advanced Guide"
ROBERTO CARRERAS "How To Create, Produce and Promote an Integrated Marketing Campaign"
COFFEE BREAK
FERNANDO MACIÁ "How to do International SEO in complex scenarios"
RICARDO TAYAR "Digital Analytics & UX : How to measure the user experience in a quantifiable way"
RAFA JIMÉNEZ "Attribution Modeling: the Technical Marketer Edition"
LUNCH BREAK
CHARO PAREDES "Optimizing APPs with limited budgets"
MARIA JOSÉ CACHÓN "Best practices and tools to diagnose and troubleshoot technical SEO disasters"
COFFEE BREAK
ALEYDA SOLÍS "Refocusing Your SEO for a Mobile-First World"
GIANLUCA FIORELLI "Player Piano, or how to survive the bot revolution"
NETWORKING "Heineken invites us to a beer and we can chat about the event"
How to get there

Transport

The conference will take place in MEEU, in the Chamartin Station.

In the main entrance you will find next to Burger King the stairs to the conference Room Filme 3

From the airport: Take subway 8 to Nuevos Ministerios and change to line 10 direction Hospital Infanta Sofia. Get off at Chamartin Station.

From Atocha train station: Take subway 10 direction to Pinar de Chamartín Hospital Infanta Sofia and get off at Chamartin Station.

 

Meeu, Chamartin Station

4 DIFFERENT CITIES AROUND THE WORLD WITH A LOT OF CONTENT

Come to the events that will be happening in different cities around the world, USA, Italy, Uk and Spain.

DISCOVER

Come and discover the possibilities of Digital and inbound Marketing from experts in Content, Social and SEO such as Aleyda Solís, Mike King or Rand Fishkin. We will talk about how marketing has evolved thanks to the digital sector and pinpoint the latest trends.

LEARN

Do you know your buyer personas? Do you know how they search and how they talk on Social? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms all along the Customer Journey.

MEASURE

Marketing without measure is nothing. At The Inbounder every strategy and tactic discussed is backed up with data. And we will tell you how to analyze your campaigns.

Organized by
Sponsors
Collaboration
Global conference
The foremost international experts in digital marketing meet in Valencia’s City of Arts and Sciences
Roadshows
The movement The Inbounder will not stop, find out where we'll be