The Crew
Gianluca Fiorelli
SEO Consultant
Gianluca
Gianluca Fiorelli
SEO Consultant

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

Gianluca Fiorelli at The Inbounder 2016

Gianluca talk in London: The Alphabet of Google, and What We Have To Expect Next In Search

Playing with the fact that Google is now part of Alphabet, Gianluca wears the professor hat and review the ABC tune of the most important search engine.

From the A of Alphabet to the Z of Zurich, Gianluca will present all the news about Google and how we can take advantage of them.

Tom Anthony
Head of R&D at Distilled
Tom
Tom Anthony
Head of R&D at Distilled

Head of R&D at Distilled, Tom Anthony leads the team building DistilledODN, the first SEO split-testing platform available publicly.

He also does a lot of research around the future of search, and works with Distilled's consulting team to ensure that the recommendations his team gives are forward looking. 

Talk: "3 New Techniques for the Modern Age of SEO"

Description

SEO is at an interesting point.

The model of web-based Google searches is still the dominant paradigm, but is undergoing dramatic changes as new data sources and maturing Machine Learning methods change how it works.

At the same time Apps, intelligent personal assistants, and APIs are serving an increasing percentage of search queries.

This means we need to diversify away from just web searches, learn to deal with machine learning, and stop relying on best practices which don't apply to us or are already old news.

Tom will talk about three emerging techniques in SEO which cater to these problems: SEO split-testing, fighting Machine Learning with Machine Learning, and moving to a hub and spoke API-based approach.

Kelvin Newman
Founder and Managing Director at Rough Agenda
Kelvin
Kelvin Newman
Founder and Managing Director at Rough Agenda

Kelvin Newman is Founder and Managing Director at Rough Agenda, the company behind BrightonSEO, which - as he says - is the biggest search event in Europe and probably the most fun to attend. 

Talk

Why podcasting is the missing piece in you inbound strategy and how to excel at audio content

Everybody has a content marketing strategy, most include blog posts, plenty include videos, and some have interactives, but too few have podcasts. 

Kelvin will tell you why that's bonkers and how to start producing hugely cost effective audio content that really delivers business changing results.

Olga Andrienko
Head of Social of SEMRush
Olga
Olga Andrienko
Head of Social of SEMRush

Olga Andrienko is the Head of Social Media to Head of Global Marketing.

With seven+ years of experience in conversion marketing, Olga is one of the souls of SEMRush, and she and her team has been able to create one of the most active branded digital marketing community from scratch in a ridiculously small number of years.

Talk: User psychology and social media: triggers that drive conversions

Basic principles and latests trends marketers should keep in mind:

  • Image A/B testing: colours, fonts and text
  • Human-to-human interaction and ways to build a community with social media 
  • Templates, conversation funnel examples and tools to help marketers customise their messages 
Hannah Smith
Head of Creative of Verve Search
Hannah
Hannah Smith
Head of Creative of Verve Search

Hannah Smith is Head of Creative of Verve Search.

Apart being one of the leading experts in everything Content, Hannah spends part of her time thinking about what she'd do in the event of a zombie apocalypse and speaking at conferences like Mozcon, SearchLove, BrightonSEO and, now, The Inbounder.

Talk: Going Down the Rabbit Hole - Chaos, Curiosity & Creativity

“Be more creative”, they said.

But how the hell do you do that?

For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.

In her session Hannah will share heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.

Nichola Stott
Founder and Managing Director of theMediaFlow
Nichola
Nichola Stott
Founder and Managing Director of theMediaFlow

Founder and Managing Director of theMediaFlow, an agency specialized in SEO and Content Marketing, Nichola has over 15 years experience in online communications, working for global organisations such as PR Newswire and Yahoo!

More than ten years experience in search, five of which at Yahoo! as head of UK search partnerships.

Talk: "10 things we’re checking for a mobile 1st index"

With news that we’ll soon have a Google index that assesses a sites mobile experience first, to determine algorithmic performance, Nichola will outline the top checks and reviews we’re doing with our clients, to make sure we’re future proof.

Jono Alderson
Consultant at Distilled
Jono
Jono Alderson
Consultant at Distilled

Jono is a well-known and respected figure in the digital marketing industry and, after few years working at LinkDex, is now Principal Consultant at Distilled.
He's previously worked with startups, household brands, FTSE 100 companies and global businesses, working on everything from 'big picture' strategic decisions to the nitty-gritty tactical level detail.

At The Inbounder World Tour London, Jono will present the following talk:

Accelerated Mobile - Beyond AMP! 

Performance is everything, but many people only do the basics.  AMP is just the beginning. 

Want to go further, faster? Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!

Kirsty Hulse
Founder of ManyMinds
Kirsty
Kirsty Hulse
Founder of ManyMinds

Kirsty Hulse, is one of the most interesting British SEO experts and with a wicked talent for Content and Link Building.

She is also the Founder of ManyMinds, a collective "agency" of highly skilled, expert independent professionals, who collaborate together according to their clients' project needs.

Talk

Content Marketing: How to work less and win more

Content marketing has formed a key aspect of all our marketing activity. Though there's often a risk that we invest a lot with little return. 

Kirsty will discuss how to set objectives and go through tactics that allow you to invest less, and yield more, from your content efforts. 

Russell McAthy
CEO of Cubed
Russell
Russell McAthy
CEO of Cubed

Russell McAthy is the CEO of Cubed, a platform that allows a new approach to understand marketing effectiveness.
Russell is one of the leading experts in Analytics, which he always present as a toolset for actionable strategies and tactics.

Jon Myers
Chief Growth Officer - DeepCrawl
Jon
Jon Myers
Chief Growth Officer - DeepCrawl

Jon is an experienced senior leader with over 19 years’ experience within the Digital and Search Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo! and more recently the Ad Technology space as VP and MD EMEA of Marin Software and now DeepCrawl.

Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry.

Hannah Thorpe
Director at White.net
Hannah
Hannah Thorpe
Director at White.net

Hannah is a Director at White.net, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion.

Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results.

With experience speaking at multiple conferences, including BrightonSEO, Search London and SMX, Hannah is always happy to share tips and talk about the latest changes in SEO best practice.

This event is sponsored by SEMrush
This event is sponsored by
This event is sponsored by SEMrush

SEMrush is an all-in-one digital marketing software suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions. We designed our tools and reports to help SEM and SEO services, interactive agencies, consultants, small and medium-size enterprises and large companies put and maintain their websites in the top Google and Bing results.

SEMrush sponsors the after party Event in New York at Frames Bowling.

Here you can register. Password is: theinbounder

 

 

This event is sponsored by DeepCrawl
This event is sponsored by DeepCrawl
This event is sponsored by DeepCrawl

DeepCrawl is the world’s most comprehensive website crawler, the first cloud-based tool of its kind. DeepCrawl provides its clients with a complete overview of their websites` technical health. Empowering their SEO, content and search marketing teams with the actionable data needed to drive visits.

This event is sponsored by Bing
This event is sponsored by BING
This event is sponsored by Bing
This event is sponsored by Bing
This event is sponsored by BING
Agenda
Tuesday, May 2, 2017
8:00 AM - 9:00 AM
DELEGATES REGISTRATION
9:00 AM - 9:15 AM
JON MYERS (MC) "Opening & Welcome to The Inbounder World Tour"
9:15 AM - 10:00 AM
TOM ANTHONY "3 New Techniques for the Modern Age of SEO"
10:00 AM - 10:30 AM
KELVIN NEWMAN "Why Podcasting Is the Missing Piece In Your Inbound Strategy & How to Excel in Audio Content"
10:30 AM - 11:00 AM
OLGA ANDRIENKO "User Psychology and Social Media: Triggers That Drive Conversions"
11:00 AM - 11:30 AM
COFFEE BREAK
11:30 AM - 12:00 PM
HANNAH SMITH "Going Down the Rabbit Hole - Chaos, Curiosity & Creativity"
12:00 PM - 12:30 PM
NICHOLA STOTT "10 Things We'Re Checking For a Mobile First Index"
12:30 PM - 2:00 PM
LUNCH BREAK
2:00 PM - 2:45 PM
JONO ALDERSON "Accelerated Mobile - Beyond AMP!"
2:45 PM - 3:15 PM
KIRSTY HULSE "Content Marketing: How to work less and win more"
3:15 PM - 4:00 PM
RUSSELL MCATHY "Using Machine Learning To Forecast Future Sales, the SEO Way!"
4:00 PM - 4:30 PM
COFFEE BREAK
4:30 PM - 5:00 PM
HANNAH THORPE "Content Marketing for Watching Paint Dry"
5:00 PM - 5:45 PM
GIANLUCA FIORELLI "The Alphabet of Google and What We Have To Expect Next In Search"
5:45 PM - 6:00 PM
JON MYERS (MC) "Closing & see you at The Inbounder Global 2018"
6:15 PM - 8:30 PM
POST EVENT PARTY "The post event meetup is offered by our sponsor SEMrush"
How to get there

Transport

The Congress Conference Centre is just three minutes’ walk from Tottenham Court Road Underground Station. 

The conference venue benefits from excellent transport links by tube (direct to Euston, Charing Cross, Waterloo and Liverpool Street mainline stations), and has two public car parks in the immediate vicinity located in Great Russell Street and Museum Street, as well as metered on-street parking. Cycle racks are available for those preferring to arrive on two wheels, and a ‘Boris Bikes’ Docking Station is conveniently located in Great Russell Street. 

Congress Centre London

4 DIFFERENT CITIES AROUND THE WORLD WITH A LOT OF CONTENT

Come to the events that will be happening in different cities around the world, USA, Italy, Uk and Spain.

DISCOVER

Come and discover the possibilities of Digital and inbound Marketing from experts in Content, Social and SEO such as Aleyda Solís, Mike King or Rand Fishkin. We will talk about how marketing has evolved thanks to the digital sector and pinpoint the latest trends.

LEARN

Do you know your buyer personas? Do you know how they search and how they talk on Social? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms all along the Customer Journey.

MEASURE

Marketing without measure is nothing. At The Inbounder every strategy and tactic discussed is backed up with data. And we will tell you how to analyze your campaigns.

Organized by
Sponsors
Collaboration
Global conference
The foremost international experts in digital marketing meet in Valencia’s City of Arts and Sciences
Roadshows
The movement The Inbounder will not stop, find out where we'll be