SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.
His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.
Gianluca talk in London: The Alphabet of Google, and What We Have To Expect Next In Search
Playing with the fact that Google is now part of Alphabet, Gianluca wears the professor hat and review the ABC tune of the most important search engine.
From the A of Alphabet to the Z of Zurich, Gianluca will present all the news about Google and how we can take advantage of them.
Joantxo Llantada is the Marketing and Innovation Coordinator at the Valencia Tourist Board. He is a lecturer in the Tourism Business Management Programme at IE Business School. He is a member of the European team of experts in the United Kingdom Digital Tourism Think Tank in Partnership with Yahoo International and promotes the group for refection, trend identification and innovation Travel Think Tank nationally. A member of the scientific committee of the International Federation for Information Technologies in Travel and Tourism IFITT/ENTER 2014
CMO / Founder of WAM - We Are Marketing. 18 years of experience as a Marketing professional in private and public companies. Teacher in different marketing and tourism programs.
Among the most considered Social Media experts in Spain, Fàtima is Executive Director at Social Media Fidelity Management, professor at Google Actívate, Chamber of Madrid and Director of the Course of Strategy and Community Management at CESMA Business School.
Fatima is also note for her blogs "Con Tu Negocio" for Movistar and "Luces y Sombras de las Marcas".
Come to the events that will be happening in different cities around Europe, the USA and LATAM.
Come and discover the possibilities of inbound marketing from experts in marketing and SEO such as Joantxo Llantada or Gianluca Fiorelli. We will talk about how this discipline has evolved thanks to the digital sector and pinpoint the latest trends.
Do you know your buyer personas? Do you know how to give them appropriate content for each phase of the funnel? We define all the terms and with Isaac Vidal and Enrique Barcos explore TOFU, MOFU and BOFU in depth.
We will analyse the results of real inbound marketing cases using tools such as Hubspot. Before winding up, the speakers will resolve your queries during the question session.
If you have a query, just get in touch with us