Digital Marketing Manifesto
The ten principles for ensuring transformation that your company should know
Manifest
EXPERTS

Discover the key voices in our first adventure. Experts in SEO, eCommerce, social media, content, analytics and innovation.

METHODOLOGY

Get to know the trends of inbound methodology. What is happening and where are we heading. Get ahead and know where you should be leading your company

RESULTS

All the conclusions reached. A perfect summary you can consult whenever you need. Furthermore, it includes an industry case in the travel sector.

More than 130 pages on the transformation

Aleyda Solís

International SEO & ASO Consultant at Orainti

SEO for Start-Ups

Bas van den Beld

Online Marketing at State of Search

"Supercharging Facebook Engagement"

Fernando Macià

Director of Human Level

Secrets for the Perfect Client–Supplier Relationship

Gianluca Fiorelli

SEO Consultant

Lisa Myers

Founder and CEO of Verve Search

Using Creative Campaigns to WIN in SEO

Rand Fishkin

Co-Founder and Unique Contributor at Moz

The Paradox of Exceptional Marketing
AND FURTHERMORE THE INBOUNDER THINK TANK 10 TRANSFORMATIONAL PRINCIPLES
1
Innovation
2
Business culture
3
Multi-discipline
4
Customer-centricity
5
Buyer experience
6
Be different, be relevant
7
Omni-channel
8
Multi-format
8
Multi-format
10
Technology and technical disciplines

If there is one sector that is especially affected by the scenario analysed in The Inbounder 2015, this is the tourism sector. The leisure and hospitality industry is, without a doubt, one of the most exposed to digital change and to the judgement of brand equity in real time. The exposure of experiences and the capability that the Internet provides in terms of social connections mean that the sector suffers from over-exposure of the opinions expressed by travellers after using tourist services and the capability such travellers have to influence third-party opinion, even perfect strangers, as a result of a simple digital conversation.

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