The crew

More than 20 international speakers come on board The Inbounder

Aleyda Solís
SEO Consultant at Orainti
Aleyda
Aleyda Solís
SEO Consultant at Orainti

Aleyda Solís is an international SEO consultant – a service she provides through her company Orainti – as well as a blogger (Search Engine Land, State of Digital and Moz). She is also a conference speaker on online marketing. She is included in the Forbes list as one of ten digital marketing specialists to follow in 2015 and has over eight years’ experience in search engine positioning projects in European, North American and Latin-American companies.

Barbara Mackey
Senior Web Analyst for the NET-A-PORTER Group
Barbara
Barbara Mackey
Senior Web Analyst for the NET-A-PORTER Group

A graduate in Advertising and PR, as well as in Market Research and Techniques, Barbara Mackey undertook her Master’s in Web Analytics at the British University of Columbia. After eight years’ working in the online sector, in November 2012 she decided to move to London to continue her career as a web analyst. She currently works in this city as a Senior Web Analyst for the NET-A-PORTER Group.

Clara Ávila
Content Manager at Save the Children
Clara
Clara Ávila
Content Manager at Save the Children

Although she is a Technical Engineer in Telecommunications, Clara Ávila defines herself as a Digital Marketing Consultant. She currently devotes herself body and soul to managing digital content at Save the Children. She has worked for important brands such as The Cocktail and is furthermore a teacher at different schools and universities, as well as a conference speaker.

Bas van den Beld
Online Marketing at State of Search
Bas
Bas van den Beld
Online Marketing at State of Search

Bas van den Beld is a strategist in Online Marketing, an expert and influencer in Internet, Social Media Marketing and Search Engine Marketing. Bas is the founder and owner of Stateofsearch.com, winner of the Best European Search Blog in the 2012 EU Search Awards. He works as an online marketing consultant and conference speaker.

Fernando Macià
Director of Human Level
Fernando
Fernando Macià
Director of Human Level

The founder and director of the online marketing consultancy Human Level Communications and a graduate in Information Sciences and with a Master’s in Marketing Management, Fernando Macià began to develop web in 1997. He is author of the books Marketing online 2.0, Marketing online, Marketing con redes sociales and Técnicas avanzadas de posicionamiento en buscadores, as well as being a lecturer in digital marketing in several programmes and masters.

Gemma Muñoz
Web Analyst at Arte de medir
Gemma
Gemma Muñoz
Web Analyst at Arte de medir

A professional in Web Analytics who is passionate about the strategic exploitation of data and tests on which to base decision-making in the online channel improving business results, Gemma Muñoz designs KPIs and corporate scorecards based on metrics aimed at business goals. Cofounder & CEO of @elartedemedir partner at @kschoolcom. Furthermore, she is a trainer at different schools and an international speaker.

Gianluca Fiorelli
SEO Consultant
Gianluca
Gianluca Fiorelli
SEO Consultant

SEO and Web Strategist specialized in Inbound Marketing and International SEO, Gianluca began working in the Web industry in 2004, and since then offered his services as an independent consultant for some of the most important Internet companies worldwide.

His profound knowledge about creating Inbound Marketing and SEO strategies is enhanced by an equally rich understanding of how to target audiences, design brand storytelling and create synergies between different media, thanks to its previous more than 10 years career in the entertainment industry.

Jennifer Sable López
Senior Director of Community
Jennifer
Jennifer Sable López
Senior Director of Community

Senior Director of Community at Moz. Jennifer Sable López started as an SEO Consultant and now runs the Moz community. Although she is a graduate in journalism, she trained in web development and SEO. She is a specialist in online marketing and communications.

Joanna Lord
VP of Marketing at Porch
Joanna
Joanna Lord
VP of Marketing at Porch

Joanna Lord is VP of Marketing at Porch, Tech Mentor at TechStars, NEXT, UpGlobal, Startup Weekend and a lecturer at the University of Washington in Advanced Digital Marketing. She is a consultant at Attendly and SparkTrend, and a blogger on Entrepreneur.com, MarketingLand.com and JoannaLord.com. Winner of Seattle 40 Under 40.

Joantxo Llantada
Marketing and Innovation Coordinator
Joantxo
Joantxo Llantada
Marketing and Innovation Coordinator

Joantxo Llantada is the Marketing and Innovation Coordinator at the Valencia Tourist Board. He is a lecturer in the Tourism Business Management Programme at IE Business School. He is a member of the European team of experts in the United Kingdom Digital Tourism Think Tank in Partnership with Yahoo International and promotes the group for refection, trend identification and innovation Travel Think Tank nationally. A member of the scientific committee of the International Federation for Information Technologies in Travel and Tourism IFITT/ENTER 2014

Lisa Myers
Founder and CEO of Verve Search
Lisa
Lisa Myers
Founder and CEO of Verve Search

The founder and CEO of Verve Search. In 2009, Lisa Myers decided to create her own agency after years of working in marketing. She is an influential woman in the SEO community worldwide and regularly contributes to diverse publications, as well as best-practice guides and round-table sessions. She is the founder of Women in Search, SEO-Chicks.com and co-founder of StateofSearch.com, an international conference speaker on SEO, content marketing and social media.

Marcus Tandler
Co-Founder and General Manager of OnPage.org
Marcus
Marcus Tandler
Co-Founder and General Manager of OnPage.org

SEO Consultant. Co-Founder and General Manager of OnPage.org – a SaaS tech start-up. Marcus Tandler has won several prizes and turned OnPage.org into one of the 100 most innovative companies throughout Germany.

SEO Consultant. Co-Founder and General Manager of OnPage.org – a SaaS tech start-up. Marcus Tandler has won several prizes and turned OnPage.org into one of the 100 most innovative companies throughout Germany.

Paolo Zanzottera
Founder of Bizonweb
Paolo
Paolo Zanzottera
Founder of Bizonweb

Founder of the agency Bizonweb, co-founder of Appocrate.it, a company that develops digital solutions in the field of medicine with a focus on mobile devices. Paolo Zanzottera is a board member of ShinyStat (www.shinystat.com) since 2007: the platform for digital analysis in real time. International conference speaker.

Rand Fishkin
Co-Founder and Unique Contributor. Founder of Moz
Rand
Rand Fishkin
Co-Founder and Unique Contributor. Founder of Moz

Co-Founder and Unique Contributor. Founder of Moz, co-author of books on SEO and co-founder of Inbound.org. Rand Fishkin is passionate about content, SEO, social media, marketing and innovation.

Ricardo Tayar
Founding Partner of Flat 101
Ricardo
Ricardo Tayar
Founding Partner of Flat 101

Founding Partner of Flat 101. A law graduate with a post-graduate in e-commerce, a diploma in UX and usability, Ricardo Tayar has been working in the Internet sector since 1998. Chosen as one of the three best Spanish web analysts in 2010. Partner in Mind Your Group by Bryan and Jeffrey Eisenberg, authors of Always Be Testing and Call to Action, and Avinash Kaushik, Analytics Evangelist by Google, among others. Lecturer and conference speaker.

Samantha Noble
Marketing Director at Koozai
Samantha
Samantha Noble
Marketing Director at Koozai

Marketing Director at Koozai. Founder of Digitalfemales, Chief Editor at Stateofdigital and judge in the #SearchAwards. International conference speaker.

Valentina Falcinelli
CEO of Pennamontata
Valentina
Valentina Falcinelli
CEO of Pennamontata

CEO of Pennamontata. Content designer & strategist, copywriter. Valentina Falcinelli also provides training for companies and aspiring copywriters.

Will Critchlow
CEO and Founder of Distilled
Will
Will Critchlow
CEO and Founder of Distilled

CEO and Founder of Distilled. Though Will Critchlow studied mathematics, he has worked as a programmer and strategy consultant in the telecommunications sector. He writes for the blogs of Distilled and Moz.

Wil Reynolds
CEO of Seer
Wil
Wil Reynolds
CEO of Seer

CEO of Seer. Wil Reynolds currently fulfils the role of Strategy Director, focussing on the identification of industry innovations and strategy development. Prior to his current post, Wil held the position of SEO Director.

Félix Muñoz
Marketing and Communications Consultant (Coca-Cola, Telefónica,...)
Félix
Félix Muñoz
Marketing and Communications Consultant (Coca-Cola, Telefónica,...)

For 25 years Félix Muñoz has worked at Coca-Cola, Telefónica, Movistar and Cepsa. He was the President of the Spanish Association of Advertisers and has received several prizes. Apart from being a consultant, he is currently a lecturer at IE Business School and a team and marketing executive trainer in companies.

Nathalie Nahai
Web Psychologist
Nathalie
Nathalie Nahai
Web Psychologist

Nathalie Nahai is a web psychologist, an international conference speaker and author of the best-seller Webs of Influence: The Psychology of Online Persuasion (Pearson). She has worked for companies such as Google, eBay, Unilever and the Harvard Business Review, among others.

Richard Millington
Founder of FeverBee
Richard
Richard Millington
Founder of FeverBee

Richard Millington is the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. He has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.

Kieran Flanagan
VP Marketing Hubspot
Kieran
Kieran Flanagan
VP Marketing Hubspot

Kieran is HubSpot's EMEA Marketing Director. He is an experienced inbound marketer, having previously worked for large brands in both B2C and B2B across EMEA. He is responsible for leading the marketing efforts for their sales products, free tools and growth team. 

+1000 attendees

will board our ship in the coming weeks

What will you find?
More than 20 international speakers
16 hours of inbound marketing
Success story
Social and content trends
The latest in SEO and analytics
More than 1,000 attendees
Marketing and technology
Networking opportunities
Agenda
Thursday, May 19, 2016
Friday, May 20, 2016
8:00 AM - 9:00 AM
PARTICIPANT REGISTRATION
9:00 AM - 9:15 AM
XOSÉ CASTRO "Welcome to The Inbounder"
9:15 AM - 10:00 AM
MARCUS TANDLER "Welcome to Reality"
10:00 AM - 10:45 AM
FÉLIX MUÑOZ "A content management model for Brands struggling in the Digital World"
10:45 AM - 11:15 AM
FERNANDO MACIÀ "Customer journey analysis and search scenarios"
11:15 AM - 11:45 AM
COFFEE BREAK BY CAFENTO
11:45 AM - 12:15 PM
VALENTINA FALCINELLI "Content Design. How to win the skimming test"
12:15 PM - 12:45 PM
GEMMA MUÑOZ "Evolve or Die (all evolution is born from disobedience)"
12:45 PM - 1:15 PM
JENNIFER LÓPEZ "Building a High Performance Community Team"
1:15 PM - 2:00 PM
WILL CRITCHLOW "Emerging Trends in Web Marketing"
2:00 PM - 3:45 PM
LUNCH BREAK
3:45 PM - 4:30 PM
WIL REYNOLDS "Go where the users are, building a holistic SERP strategy"
4:30 PM - 5:15 PM
BAS VAN DEN BELD "How to create the right content at the right time to the right audience"
5:15 PM - 5:45 PM
COFFEE BREAK BY CAFENTO
5:45 PM - 6:15 PM
RICARDO TAYAR "Ecommerce in Spain and its conversions' keypoints: 10 quickwins"
6:15 PM - 7:00 PM
KIERAN FLANAGAN "Lessons Learnt from Building a Growth Team for Inbound Marketing"
7:00 PM - 9:00 PM
AFTERWORK - BEER TIME BY HEINEKEN "After Work"
9:00 AM - 9:45 AM
JOANNA LORD "The business of building a Brand"
9:45 AM - 10:15 AM
PAOLO ZANZOTTERA "An App Story"
10:15 AM - 10:45 AM
JOANTXO LLANTADA "Humans, the last boundary of marketing"
10:45 AM - 11:15 AM
RICH MILLINGTON "The Dark Art of Mass Persuasion Getting Your Members To Do What You Want"
11:15 AM - 11:45 AM
COFFEE BREAK BY CAFENTO
11:45 AM - 12:15 PM
BARBARA MACKEY
12:15 PM - 12:45 PM
SAMANTHA NOBLE "Capture, Entice and Engage your audience with PPC Funnel Targeting"
12:45 PM - 1:15 PM
LISA MYERS "Go big or go home. Successful content marketing for SEO"
1:15 PM - 1:45 PM
NATHALIE NAHAI "Web Psychology: The science of online persuasion"
1:45 PM - 3:30 PM
LUNCH BREAK
3:30 PM - 4:00 PM
CLARA ÁVILA
4:00 PM - 4:45 PM
ALEYDA SOLÍS "Competitive SEO Analysis. How to identify opportunities and win your competitors?"
4:45 PM - 5:15 PM
COFFEE BREAK BY CAFENTO
5:15 PM - 5:45 PM
GIANLUCA FIORELLI "Hummingbird, RankBrain and Semantic Search beyond the buzz"
5:45 PM - 6:30 PM
RAND FISHKIN "Fight Back Against Back"
6:45 PM - 7:00 PM
THE END! SEE YOU IN 2017
7:10 PM
AFTERWORK BY HEINEKEN
11:20 PM
CLOSING PARTY (UMBRACLE)

Simultaneous translation

BE THE FIRST ONE TO KNOW ABOUT THE INBOUNDER 2017.
GET HUGE DISCOUNTS NOW

Accommodation

Here you have the list of official hotels. In order to benefit of these rates, once you make the reservatin it is necesary to mention as a reference: THE INBOUNDER. All the hotels are walking distance from the Conference venue at the City of Arts and Sciences

Hotel Barcelo 4*

Hotel AC Valencia 4*

Hotel Primus Valencia 4*

Hotel Express by Holiday Inn 3*

Hotel NH las Ciencias 3*

Hotel Casual Las Artes 3*

Transport

From Joaquín Sorolla AVE Station there is a shuttle bus to the Estación del Norte. From there, it is most practical to take an urban transport bus. Bus lines 13, 35 and 14 take you directly to the City of Arts and Sciences in about 30 minutes without having to change buses.
More information: National Rail Company and Municipal Transport Company (EMT)
Manises International Airport is located just a few minutes from Valencia. It has its own stop on Line 5 of the Metro and from there you have a connection to Alameda Station, about 15 minutes from the City of Arts and Sciences, which makes a pleasant stroll through the Gardens of the Turia River.
If you prefer to take the bus, the services that will leave you practically right at the door are lines 25, 95 and 1.
More information: Spanish Airports and Air Navigation (AENA) and Municipal Transport Company (EMT)

CONTACT

If you have a query, just get in touch with us

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The foremost international experts in digital marketing meet in Valencia’s City of Arts and Sciences
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